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In Movement

Clip from In Movement film

Scandanavian haircare brand Sachajuan have just dropped a new film – In Movement. In Movement is a celebration of movement, expressive freedom, affinity and joy.

The Sachajuan range is inspired by a vision of how hair should look, move and feel. We are performance-driven, straightforward and honest, with products designed to provide effortless use and creative endeavour. The brand campaign is based on the concept of movement and personal expression. Clean editorial portraits in combination with a party scene showcases the versatility and creative range of Sachajuan as and brand and the assortment. It’s a celebration of movement, expressive freedom, affinity and joy.

The Sachajuan philosophy

Sachajuan is based on a  minimalist approach, not only regarding haircare but holistically too. Considering everything from design to the performance of the products, it’s about offering solutions that reduce hair care and styling to simplify the process and provide the consumer with the most efficient products.

Minimalism requires dedicated attention to detail, as it relies on complete transparency and honesty. The In Movement film shows that whilst Sachajuan simplifies their products and their ingredients, they have not compromised hair care and styling results.

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