How to run a modern successful salon

With more than ten years of hands-on experience in the hair and beauty industry, Charlotte O’Flanagan, founder of Charlotte Paints Hair, knows what it takes to run a thriving modern salon. Charlotte has built a business that balances creativity with structure; allowing her to empower her team whilst keeping her salon at the forefront of colour and style trends.

Charlotte has shared her top tips for running a successful salon business, from defining a clear brand identity to building loyalty, developing talent, and leading with strength and integrity – insights every salon owner can learn from.

 

Your salon should stand out. Develop a strong brand identity that is recognisable locally and within the wider hairdressing community.

 

I employ and mentor younger stylists, building strong bonds that create loyalty and help me grow my “hair empire” with people I trust.

 

From promotions to small breakthroughs, celebrating achievements builds morale and inclusivity in the workplace.

 

Being a strong, fair, and inspiring boss sets the tone for the whole team. Leadership by example is the key to long-term respect.

 

What makes your salon different? For us, it’s techniques like our signature wave, bespoke colours, grey blending, and vivids. Signature services are what clients remember and return for.

 

We introduced client perks such as birthday discounts to make every client feel special while encouraging repeat business.

 

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