Welcome to the new Keeo Genius – your new best friend in styling hair to look smooth yet not smothered, fresh not fried.
While clients remain attached to the allure of sleek, shiny hair, they no longer want to have it flattened like a 90s poker-straight Kardashian. The vibe is more for a more natural smooth ie hair with life and movement. Oh yes, and a lot less of the freaked-out damage caused by heat styling please. This is where Keeo Genius is a joy.
Tell us more?
It’s all in a name; Keeo means ‘care’ in the Korean language, and we all recognise the power of ‘genius’. The new Keeo Genius Smart Glide Straightener is a marriage of innovation from British inventors, with quite a history of creating exciting hair tools over many years, with technology and manufacturing know-how from the East. The result is an intelligently reimagined hair tool to combine the desire for smoother hair with an improved awareness of hair health.
Smooth straight hair is arrived at by a combination of heat, compression and tension. The flat-plate design of straightening tools to date has meant dragging hair between the plates using heat and compression, and necessarily tension on the hair. Over time this will destroy the health of the hair. Keeo Genius Smart Glide works differently. With contoured plates and a precision air-gap, the Smart Glide doesn’t ‘clamp’ hair like other straighteners. This counter-intuitive approach to design straightens beautifully for hair that looks and feels smooth, soft and more natural – never flat and lifeless.
The patented Smart Glide technology results in 50% less tension* on the hair, for a seamless gliding experience at every pass without any dragging or tugging. And because the air gap means heat is not forced into the hair, it also feels immediately cooler to the touch. (*Lab tests with robot arm against the UK’s two leading premium brands)
Photo evidence
Study the gorgeous lifestyle images which show you how natural and vibrant the results. Honestly, this is one name you’ll be discussing for time to come – practice it now: Keeo Genius. You’re welcome.
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