Headmasters has championed confidence boosting hair on the high street for the last 38 years. So for 2020 the salon brand wanted to create a hair collection that reflected this, by creating an image that was less based in idealisation and more firmly planted in reality. Centered on a theme of empowerment and showcasing ambitious, confident, successful women Headmasters collaborated with RED Magazine to find four inspirational women, Maude Hirst, Celia Pool, Meera Innes, and Ravinder Bhogal, to front the Headmasters 2020 campaign ‘Real, Women, Real Confidence, Real Hair.’ Such a fantastic concept.
Asked to express themselves through their hair, the women chose beautiful balayage, micro-bobs and long maxi lengths that lend easily to waves or own-the-room blowouts. Throughout 2020 Headmasters will support and promote the businesses of its campaign women both in the salon, with clients and within their businesses, through a series of bespoke promotions, partnerships, competitions and collaborations.
Headmasters Creative Director Andrew Barton says: “Confidence Boosting Hair has been our mantra at Headmasters long before it became fashionable. It is at the very core of what we do every day for every client. This campaign was really special to us as it brought our mantra to life. Real is beautiful and we really believe this campaign showcases aspirational, entrepreneurial confident women in a really positive, relatable way. I truly believe confidence starts with great hair.”
For more of the latest industry news, click HERE.
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hearand We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.