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Hairflair celebrates win at the Pure Beauty Global Awards 2020

Happy days for HairFlair! HAIRFLAIR MOON & STARS SOFTHOOD has won Best New Inclusive Hair Product at the Pure Beauty Global Awards 2020 along with two further finalist nods for the brand.

This is the second plaudit in one month for the Softhood which was also named Best Bonnet Hair Dryer in the UK by Best Advisor. Well done!

HairFlair Waveformers Beach Flair was also awarded Finalist in the Best New Inclusive Hair Product category, while HairFlair Styleformers Nourish Replenishing Serum bagged Finalist in the Best New Hairstyling Product category.

Alexandra Malet, HairFlair CEO commented on the win, “We are thrilled and honoured to be awarded a Pure Beauty Global Award, especially in this category. Inclusivity and innovation are what drives HairFlair to deliver high quality products to our consumers across genders and ethnicities, so to be recognised in this category is a huge privilege”. 

Congrats from us!

HairFlair Softhood

The HairFlair Softhood is an innovative hood dryer from the cult curl brand known for their heat-free tools, and fits to all of the major handheld hairdryers and over all sizes of roller, giving a gentle distribution of heat to dry hair with no damage.

As used by Ken Paves backstage at the Julien Macdonald LFW show, the Softhood comes in a range of colours and patterns; it has a unique configuration of more than 120 ventilation holes die-cut over the hood’s crown and around its drum to dry the hair faster and more evenly.

The Softhood conditions hair, nourishes the roots, bathes the strands in nutrients and is suitable for all hair types. Model Suki Waterhouse was spotted on Instagram caring for her hair with the Softhood during lockdown.

For more of the latest hairdressing news, click HERE.


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