Interesting to see the name Eric Pressly alongside a new brand ‘Epres’. Eric is lauded as the inventor of Olaplex – a total game-changer and kickstarting the bond-building category in haircare. Now with Epres, Eric creates a brand focused on damage repair. It will, he says, revolutionise haircare with bond building 2.0.
About
UK distributor Sweet Squared tells us that Epres is the future of high-performance haircare… we’re intrigued. The professional Bond Repair formula and the spray-on home Bond Repair Treatment aim to repair chemical, thermal, and mechanical damage on all hair types and textures.
The acid-free, patented formula rebonds hair’s structure in a single, one-step solution. Sounds easy. Your clients can benefit from the products in the salon and at home.
Lasting results
After application, the formula continues diffusing repair through each strand of hair through Epres Biodiffusion technology. Your clients can use the at-home repair kit once or twice a week for stronger, healthier hair…they’ll thank you later.
Details
The patented molecular technology repairs disulphide bonds, which form the internal structure of healthy hair. With a one-step application and results after just 10 minutes, the Epres Professional Bond Repair treatment means minimal wait time for you and your clients. The acid-free formula allows you to use the product alongside other treatments or colour applications without affecting the results.
The thoughtful formulas are acid-free, quat-free, vegan, cruelty-free, phosphate-free, gluten-free, paraben-free, phthalate-free, preservative-free, nut-free, peg-free, formaldehyde-free, sulphate-free, thiol-free and fair trade.
Epres will launch in the UK on sweetsquared.com on 13th March 2023…save the date; you don’t want to miss this.
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