Cécred is a soon-to-be haircare brand by international superstar Beyonce. Beyonce undoubtedly has fabulous hair, and the Beyhive will likely go crazy to get their hands on Cécred products upon release. Set to go live on February 20th, Beyonce made the announcement on Instagram – a nostalgic projector playing the film of a young Beyonce in her mother’s hair salon. Alice Dawkins, hair expert at Milk + Blush, shares her thoughts on the new brand.
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Let’s hear what Alice has to say:
Alice Dawkins: Beyonce recently confirmed that she will be releasing a haircare line named Cécred after hinting about the project for months.
This is not Queen B’s first dabble in the beauty industry, as she has previously released fragrances and been the face of several beauty campaigns. This is the second brand she will be heading, following the release of her athleisurewear brand Ivy Park in 2016.
Haircare is seemingly close to the singer’s heart, as she shared in a 2023 post that her first job was sweeping up hair in her mother Tina Knowles’ salon.
Through the years, she has been iconic for her ever-changing locks, regularly debuting new hair colours and styles for performances and red-carpet events. It’s no surprise that her hair is regularly searched for, with 6,000 searches for ‘Beyonce hair’ per month on average.
From bouncy waves and braids to blonde, red and brunette tones, she has done it all, but changing your style frequently can take a toll on the health of your hair, which she will be no stranger to.
Having a naturally curly texture will also mean her hair requires extra TLC, which may have been her inspiration.
Beyond the brand name, Beyonce has kept everything under wraps, but the submitted trademark indicates that we can expect her to release hair products, supplements, electric styling tools, brushes and combs, pillowcases, accessories, and more.
Her love for trying new styles may also pave the way for hair extensions, which she often uses to give her versatility with her looks.
Given the effort and time she invests in her hair, the products will likely focus on nourishing and protecting hair and keeping it healthy.
Based on consumer interest, and the success of other celebrity businesses, it’s likely we’ll see more follow in Queen B’s footsteps…
Thanks to Alice for sharing her expert predictions. It will certainly be interesting to watch the results of Cécred roll out.
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