Avril Kealy, Phorest Digital Content Strategist, shares her last-minute tips to promote Valentine’s Day. Stuck for ideas on how to promote your business on the most romantic day of the year? If you want to boost bookings, delight clients, and increase revenue, keep reading.
Valentine’s Gift Cards: Because Who Doesn’t Love Some TLC?
Advertise the gift of self-care by promoting your salon or spa gift cards as the ideal Valentine’s Day present. As well as being a fantastic revenue stream for your business, gift cards can be sold online, making them a quick and easy option for your clients or their loved ones to buy. Why not go a step further by creating some special, love-related promotions, like offering a free treatment or couple’s twist when purchasing a gift card during Valentine’s week?
If your brand allows it, don’t be afraid to have some humour when advertising Valentine’s Day gift cards, pairing social media ads, or email marketing campaigns with slogans like “You might have forgotten Valentine’s Day, but we haven’t” or “Forget the flowers. Give them something they’ll really love this year.”
Create an Experience That Couples Can Indulge In
Make your business stand out from the crowd by hosting an all-day Valentine’s event for couples, allowing them to unwind, relax, and indulge in the relaxation your business offers. This works particularly well in spa businesses, where couples’ packages may already be on offer, meaning minimal pre-planning and effort on your part, aside from the marketing. If you’re a hair salon – can you plan for the couple to sit together with your stylists and ensure they have a little extra something on the styling station for them both? Advertise your Valentine’s event as an all-inclusive experience for your clients and their partners, emphasising that it’s a gift both people can enjoy. Open your facilities and create love-themed treatments that both partners can indulge in together, allowing them to prioritise self-care and relaxation while also giving them the time and space to reconnect. Heavenly!
Host a Singles’ Self-Love Event
As more and more people choose to reject traditional Valentine’s rituals and celebrate singledom, “Galentines”, or self-love instead, hosting a singles’ event can be a great way to boost bookings and have fun on Valentine’s Day. From hair salons to nail bars, “Single’s Self Love” or “Galentine’s” Events offer a relaxing, empowering, and super fun Valentine’s celebration for guests who want something different. Create self-love-related services or packages and pamper your guests and their friends with good drinks, delicious snacks, and great music. Not only will this boost bookings on the day, but the uniqueness of the experience will surely attract new clients back into your business in the future.
Partner With a Local Business and Share the Love!
One of the most effective ways to advertise your business this Valentine’s Day is to partner with a local business that offers traditional Valentine’s gifts, such as a florist or local chocolate café. A great way to do this is by creating a “Product & Service” promotion. Offer a voucher for your salon with every purchase over £X at the partner business, while they do the same for your business. People love to get value for their money, and by offering an incentive to buy from you both, they can treat their partner to more while spending less on this special day. As well as delighting your clients, hosting a promotion like this strengthens community ties and has the potential to introduce a number of new customers to your business.
Open Your Social Media for Love Letters
Tap into the power of social media to spread some love and boost your salon’s online visibility this Valentine’s season. Encourage your clients to share their favourite salon experiences or self-care routines with a dedicated hashtag like #SalonLoveStory or #SalonLoveLetters. To encourage engagement, offer a small discount, a free voucher, or an exclusive Valentine’s Day service add-on to clients who share their posts.
Creating a social media “moment” like this will engage your existing client base while also creating a buzz around your brand. Similarly, people who see the posts from your wider social media network can be enticed into the salon, attracting new guests who resonate with the positive experiences shared by others. It’s a simple, cost-effective way to leverage the reach of social platforms and make your salon the talk of the town this Valentine’s Day.
Show Your Business Some Love
These Valentine’s Day promotions are designed not only to help you bring more love into your salon, but also to increase your bottom line, increase client retention, and boost your brand. From the simplicity of promoting gift cards to the engaging power of social media, these ideas offer a mix of low-effort and creative approaches to enhance your sales and boost your salon or spa’s success.
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