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Artistic Director at Barrie Stephen Hair leads launch for Eufora International

Neil Smith, Artistic Director at the award-winning Barrie Stephen Hair salons in Leicestershire is flying the flag for British hairdressing on a South American tour with organic haircare brand, Eufora International.

As Eufora’s International Style Director since 2013, Neil is travelling to numerous locations across the continent to officially launch the brand in Argentina. In front of an audience of 10,000 people including consumers, hairdressers and international press, Neil presented Eufora International with a live cut, colour and style demonstration, using 12 models to create a collection titled #YouStyle #MySignature.

This rock and roll hairdressing tour continued as Eufora International headlined the Vernucci Moda 2020 in Carlos Paz. Neil and Mirza Batanovic, Salon Director at Eufora Studio Salon New York were welcomed as special guests to this huge international hair show organised by Argentinian hair royalty, the Vernucci Brothers.

For more of the latest industry news, click HERE.

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