Chosen as the 2018 European Capital of Culture, Valletta on the beautiful island of Malta made an excellent choice for the 30th anniversary celebrations of Alter Ego Italy. With more than 500 hairdressers from across Europe coming together for three-days of inspiration, networking and education. It was bound to be a very special event. We were delighted to be there to witness all the fun!
The celebrations culminated in a spectacular hair show led by international creative director, Leonardo Rizzo and Leonardo’s brother, Rudi Rizzo. More than 25 models graced the stage to delight the audience with a visual evolution of the brand. As well as presenting looks from Alter Ego Italy’s SS18 collection: The Story. Charting the four seasons and the emotions that are tied with them. The Story collection was broken down further into two separate collections: Rebirth and Androgen. Rebirth featured soft, feminine looks with a delicate, girlish charm; while Androgen presents a nod to the non-conformist, and the gender flux and freedom present today. Leonardo and his team also gave the audience a live sneak peak of looks from the AW18 Rebirth and Androgen campaigns. “These looks are neither masculine nor feminine – barbering techniques can be elegant on women’s hair,” as Leonardo says .
The Great Ward in the historic La Sacra Infermeria was the setting for the gala dinner. A welcome by Order of the Knights (see above) and gigantic celebratory cake ceremonially carried through the former hospital. It truly was an unforgettable event, and for those lucky delegates who stayed on… the festivities finished with a sunset cruise around the island with a toast to Alter Ego Italy’s future, its vision and innovation. #MaltaIsMore
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Choose from our menus to discover the most interesting, innovative and inspiring hairdressing events. Help grow your business, add new skills and extend your career. Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating “ whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you. l find all the opportunities and ideas on www.respectyou.me
We lovehairdressing; we seeand we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if youd like to know more about us. If its worth talking about, youll read it here.