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2023 hair colour trends

Colour Trends 2023

With Viva Magenta announced as Pantone’s colour of the year, it’s no surprise that Barbiecore is here to stay! As a trend massively influenced by TikTok and the early noughties, this vivid style is not for the fainthearted. 

Bold hair

viva magenta pink hair

Heffy Wheeler, the TikTok sensation known for bold colour transformations and owner of Hx Hair, says:

“At Hx Hair, we’re renowned for our vivid hair transformations. Clients travel across the UK and Europe to visit us. Whilst shades of pink are always a hugely popular choice for clients, over recent years, we’ve seen more muted tones of pinks, baby-pinks and rose-golds.” 

Heffy predicts that in 2023 bold hair will make a comeback. Although Viva Magenta is not for the fainthearted, balayage, panelling, and creative colour techniques mean there is a shade for everyone.

All things pink

new year trends

Cornwall-based Vicki-Anne Hoskin, who won The Big Blow Out TV show, agrees that pink will be a big trend in 2023.

“My top colour trend for 2023 is pink, all forms of pink, bright pinks, pale pinks. 2023 is the year of pink. With Pantone’s colour of the year announced as Viva Magenta, I think we’ll see lots of pink hair.” 

Vicki-Anne says that pink is flattering for most skin tones. With colour blocking, colour melting techniques and a broad spectrum of shades, pink will be a big trend in 2023.


rose-brown hair
Rose-brown colour

Rory Mason, the owner of Rory Antonio Hair, has spotted another big trend for 2023; rose-brown. Rose-brown is a softer infusion and an excellent alternative for clients who aren’t brave enough for Viva Magenta. 

“We’ve seen rose-gold and rose-pink, but 2023 is the year of rose-brown.” 

Rory says rose-brown is perfect for grown-out balayage and brunettes who want to spice up their hair. Rose brown is softer than rose-gold and works well on a deep base.

Golden blonde

Stacey Whyte
Stacey Whyte

Gold is this year’s hottest blonde shade. Stacey Whyte, director of Cheveux Salon, says she is glad to see the comeback of warmer tones.

“Goodbye cool tones, hello rich golden tones,” Stacey says gold will be the underlying tone in all trending colours for 2023! Gold is an illuminating tone which can suit all skin tones.  


Lisa Farrell
Lisa Farrall

Lisa Farrall, a leading session stylist, says copper has been everywhere in 2022 and is still around for 2023. Lisa thinks that in 2023 copper shades will turn more autumnal with burnt copper, burnt oranges, and deeper reds. Lisa also predicts that blondes will become more muted and creamy; It’s all about subtle, healthy-looking blondes for 2023. She says team this colour with a fringe and a box bob, and you’re onto a trend-winner.


Heffy says to ensure your clients know they need an expert when they want a significant change, rather than attempting a home dye job. As we all know, dying hair at home can damage and compromise the hair’s integrity. As hairdressers, you have spent years learning the science behind colouring and know what to do if things go wrong. Salon services also help maintain the overall condition of the hair. That said, clients can maintain vivid tones in-between salon visits with an at-home colour mask. For long-lasting results, ensure your clients use shampoo and conditioner for coloured hair. The colour-friendly shampoo will help the hair maintain moisture and hold on to the colour pigment – we want your hard work to last! 


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