EP 80 Mariano Ruiz shares the journey to creating his own product range

Nicky Pope Podcast, The Blog

Spanish-born hairdresser Mariano Ruiz is convinced that laughter and fun are vital ingredients in creating his new product line ‘Shewolf’. His conversation with Respectfully editor Ellie Scott* proved a joyful exercise in positivity. You can’t keep this guy down! With refreshing candour, Mariano explains his journey from conceiving his capsule collection of care/styling products and shares his dreams for the future. 

When Ellie met Mariano

* sharp listeners note we introduce Ellie Agius on the recording, since then she’s got married! Hello Ellie Scott 🙂

The Shewolf story

Mariano Ruiz with Shewolf creator Catherine

Mariano with chemist Catherine

Owner of Flow & Co salon in Whitstable, Mariano set his sights on launching his brand of products more than five years ago. Working with his chemist partner Catherine (based in Paris), he brought the Shewolf brand to market in December 2020, picking up a runner up award at the marieclaireuk awards in 2021 for the hydration shampoo. The Shewolf graphics and promo are enchanting. Here all about it on the podcast. For more information, visit: 

@shewolfhaircare #theshewolfpack

images of SheWolf products

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The Respectfully podcast is a hairdressing podcast hosted by Respect for Hair editors, who chat to hairdressers, salon owners and influencers from all industry sectors. These hair conversations appeal to everyone from creatives to educators, marketeers and business people! If you like what you hear, leave us a review HERE and browse our wide library of podcasts HERE.

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