London Fashion Week once again set the stage for innovation, artistry, and trendsetting style. Among the standout moments were the hair looks created by the Toni&Guy session team, who worked their magic across five major shows. Each look was crafted to echo the designer’s vision. From sleek minimalism to bold, textured statements, let’s take a look…
Paul Costelloe
Cos Sakkas, led the TONI&GUY session team in capturing the playful allure of Sharon Tate, evoking the spirit of late ’60s California glamour. The look features a voluminous beehive silhouette paired with soft, face-framing strands, a modern interpretation that pays homage to Tate’s signature elegance and the bouffant styles of 1967. Effortlessly retro yet contemporary, the hair perfectly complements the structured whimsy of Paul Costelloe’s Boulevard of Dreams collection.
The collection: A vibrant ode to femininity, freedom and the effortless glamour of 1967, this collection is inspired by the enduring style of Hollywood icon Sharon Tate. The collection re-imagines the spirit of the late sixties California, blending romance with sharp tailoring and bold silhouettes. Each piece evokes a sense of carefree confidence, marrying Costello’s mastery of structure with whimsical touches of colour and texture.
Maximilian Raynor
The TONI&GUY Session Team, led by International Artistic Director Efi Davies, created the hair looks for Maximilian Raynor’s show, complementing his vision of innovative design rooted in rich storytelling. To mirror this concept, the hair looks were built around three key styles. Staying true to each model’s natural texture and individuality, the team created soft waves with heart-shaped framing, progressing into voluminous, wide beehives that added bold structure and high-impact finish – all perfectly echoing the spirit of the collection.
The collection: In the heart of the Midlands a boy stumbles across a box of family photographs. That night he dreams of a retro birthday party, where the ghosts of his ancestors are all in attendance. A 1940s Royal Air Force pilot parties with 1960s Mods and a skeletal 1920s flapper girl. Bubble gum elastic flicked across pass-the-parcel circles of primary school summer dresses. Pyjama trouser hems knotted to paddle in cold Skegness waters. Odes to his grandmother are seen in houndstooth coats, leopard shirts and mid-century twin sets meet a steel workers apron and the miller’s cap.
Karina Bond
Inspired by Karina Bond’s collection, International Artistic Director Efi Davies led the TONI&GUY Session Team in crafting a 3D silhouette within the hair, extending the back of the head shape to create a squared, top-heavy effect. Elements of Karina’s 3D printing technique were seen through the use of studs in the hair, adding a futuristic edge.
The collection: With ‘The Midnight Sun’, Karina Bond presents a collection that channels dream logic into reality. In contrast to the rise of illusory AI fashion, Bond delivers pioneering innovation and extraordinary craftsmanship that feel otherworldly yet exist firmly in the physical realm. The 21-look ready-to-wear and couture collection continues Bond’s exploration of cutting-edge technology and artistry. The majority of the pieces are created entirely by hand using biocompatible, biodegradable TPU and PLA filaments drawn “from thin air” with a 3D pen. These zero-waste garments blur the line between sculpture and clothing, evoking the sensation of a futuristic second skin and progression into a new fashion dawn.
Di Petsa
Efi Davies led the Session Team in continuing Di Petsa’s SS26 discovery into Archaeologists, Tourists, and Goddesses, each embodying transformation seen throughout the collection, yet all united by a raw, tactile beauty. Hair styling was key to this evolution: worn-in, matted textures suggested days spent in and out of water, sun, and earth – evocative of exploration and self-discovery. Despite the dishevelled feel, each character still deeply cares about how they appear, grounding the look in confidence. Sea salt spray provided a unifying texture across all three archetypes, acting as the show’s invisible thread.
The collection: Profound transformations unfolded in Di Petsa’s fluid, sand-dusted world. This summer, designer Dimitra Petsa explored a whirlwind romance, falling deeply in love and just as swiftly out of it. The surreal quality of the experience, which she likened to “magical realism,”became the inspiration for the collection’s central theme: a personal evaluation of the self.
Ahluwalia
Following on from Ahluwalia’s exploration of the nature of love, TONI&GUY Global Creative Director Cos Sakkas, created a sleek bun, enhanced by three distinct hair strips running through the top and sides. Each strip embodies a different emotional aspect of love defined by the designer – joy, heartbreak, and the wrenching feeling of a knotted stomach. In contrast the tight, polished construction of the bun reflects the strength and unwavering solidarity that love can bring, capturing both the emotional depth and graceful elegance of its power.
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