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Toni & Guy Show

Toni & Guy Show

A sold out show for Toni & Guy at this year’s Salon International, and we’re certain the audience were not disappointed with live cut and colour demos, three collection reveals AND avant garde looks. All presented in the 90 minute show!

ReVibe 6.0

As Toni & Guy looks ahead to its 60th anniversary, the team reflected on the concept of modern legacy within their ReVibe 6.0 collection. “This is a new chapter,” said Global Creative Director, Cos Sakkas. “Before we head into our sixth decade, this is our prequel. Our affirmation is, ‘this is me’. It’s hair that’s bold, brave, and spontaneous, presented through salon beautiful shapes and amazing colours.” Looks ranged from full-bodied curls and long luxe waves to texture-heavy men’s cuts and ultra-desirable chin-length cuts with shapely fringes.


The second collection presented, Metaculture, also focussed on individuality – “who we are, what we could be, and what we’d like to be,” as Educational Director for China and the Southern Hemisphere, Bill Watson put it. Colours were presented across three stories – nature, nude tones inspired by mindfulness, and vivid shades reflecting life in the metaverse. The cuts and styling represented worked with natural textures for hyper-personalised looks, classic bobs and layered head-hugging shapes: “they’re haircuts with life that develop and evolve,” explained Cos.


LFW style

Celebrating two decades of their London Fashion Week relationship – most recently as Official Partner to London Fashion Week, and with label.m as the Official Haircare Product, in partnership with the British Fashion Council – it was next over to the Session Team to showcase some of their most recent runway looks. Sharing innovative ways to use tools and products and plenty of session tips and tricks to mould, shape, and structure the hair, styles included a Diana Ross-inspired full Afro and kiss curls combo, a mohawk hair piece, padded pompadour rolls and sculpted chignons.

Avant Garde

Finally, it was time for the always-anticipated avant garde section of the show, with breathtaking presentation models wearing sculptural headpieces formed of origami hair pieces, shimmering shards of plastic-look pieces and a mohawk structure, reimagined in metallic tones. Pure artistry, at its best.

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