Nicky Clarke PRO range took centre stage behind the scenes of designer GUVANCH’s transformative runway show, Dowzah. The show, an artistic masterpiece inspired by Dante’s Inferno, featured three acts—hell, purgatory, and heaven—where hair played a pivotal role in the visual storytelling.
The hair team, led by key hairstylist Yuhi Kim and assistant lead Tianna Dilligard, used the Nicky Clarke AirStyle PRO infrared and ionic dryer & styler and the Nicky Clarke InfraRed PRO flat iron to craft a variety of runway styles, including:
The Looks
- Flat-ironed pixies – Sleek and sculpted short cuts, shaped with InfraRed PRO’s rounded edges for seamless straightening.
- Long, straight hair (natural and wigs/extensions) – Super-smooth and flowing, thanks to InfraRed PRO’s snag-free titanium plates.
- Modern pixie mullets – A contemporary take on texture, perfected with precise flat ironing.
- Soft waves on natural hair or wigs/extensions – Created using a combination of blow-drying with the AirStyle PRO diffuser and InfraRed PRO for controlled, polished waves.
- Braids and intricate styling with headpieces and feathers – Hair was prepped with heat styling tools to ensure a smooth, secure foundation for artistic embellishments.
The Tools
With days of prep leading up to the show, the Nicky Clarke InfraRed PRO flat iron was an essential tool in styling wigs, extensions, and natural hair, while on show day, the hair team relied on the AirStyle PRO dryer and InfraRed PRO straightener to get models runway-ready. With the dryer’s incredibly lightweight design and speed, as well as its super quiet motor – it was a firm favourite back stage.
Dowzah
The collection, a fusion of craftsmanship and storytelling, evolved from the fiery chaos of hell to the ethereal, soft-toned looks of heaven. Each handcrafted look was brought to life with dynamic hair artistry, where the Nicky Clarke PRO tools played an integral role.
Smoke effects, orchestral music, and intricate hair styling enhanced the immersive atmosphere, with wet-look, platinum-blonde styles closing out the show as symbols of transcendence.
“Nicky Clarke PRO was essential to our creative process,” shared lead hairstylist Yuhi Kim. “These tools allowed us to execute our vision with precision, efficiency, and exceptional results—exactly what’s needed for high-fashion runway styling.”
Credits
Designer & Creative Director: @guvanchnyc • Lead Hairstylist: @yuhi_kim • Assistant Lead Hairstylist: @glitterdynsty_ • Additional Hair Team: @the.curl.boss @williamlancasterforhair @lydiadmir @hairbytatiananj @helene.marie @melissa___tello @dalaysia_racine_hair @ronnienoirbeauty • Hair Tools By: @nickyclarkepro • Photographers: Alexa Jae, Aliza Yuh, Oscar Ouk
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