Under the leadership of Creative Director Tracey Ann Smith, MOOD has introduced an innovative way to care for curls during the summer months. As temperatures rise, heat and humidity can negatively impact curl definition, reduce manageability, and increase frizz, making effective curl care a necessity.
In response to this seasonal demand, MOOD has launched Dream Curls, a three-step system designed to hydrate, strengthen, and define curls without adding weight. The system is powered by fermented rice water and expert formulation science.
Leading this new chapter is Tracey, MOODâs newly appointed Creative Director. With eight British Hairdressing Awards and decades of salon and session experience, Tracey brings a strategic, future-focused vision to the brand.
âCurls are often the first to suffer in heat and humidity,â says Tracey. âThey lose structure, they frizz, and they flatten. Dream Curls offers a solution that restores the hairâs natural balance, soft but defined, structured yet flexible.â
Dream Curls offers a clear, performance-led approach to curly and frizz-prone hair. Each product in the trio is powered by fermented rice water, a naturally derived active rich in amino acids, antioxidants and vitamins. This ingredient has been shown to boost elasticity, smooth the cuticle, and enhance overall hair strength, making it ideal for curls under environmental stress.
Step 1: Dream Curls Shampoo
Dream Curls Shampoo has a sulphate-free formula that effectively removes buildup while preserving essential moisture in the hair. It leaves curls soft, hydrated, and easier to detangle, which is particularly important during the summer months when hair can become dry or brittle.
âWhat is special about Dream Curls Shampoo is that it doesnât just clean the hair, it also protects the hairâs internal structure, giving it the flexibility it needs. You want bounce, not breakage, and Dream Curls Shampoo provides the foundation for that.
Step 2: Dream Curls Mask
A deeply conditioning treatment that restores volume and definition while smoothing frizz. The Dream Curls Mask improves manageability, adds softness, and supports a healthy curl pattern from root to tip.
âThe Dream Curl Mask has the potential to be a real hero productâ, explains Tracey âWith the mask, you are essentially bringing the curl back to life; it softens without slackening the structure and restores the hairâs elasticity and volumeâ.
Step 3: Dream Curls Revitalising Spray
Dream Curls Revitalising Spray is an ultra-lightweight leave-in mist designed to refresh and protect your curls. It is perfect for use between washes, providing hydration, redefining your curl shape, and serving as a humidity shield, essential for keeping curls intact in hot or humid conditions.
âThe Revitalising Spray is a fantastic go-to product during warm weather,â says Tracey. âIt quickly refreshes curls, and you get instant shape recovery without any heaviness.â
Mood also addresses the increasing demand for clean, sustainable products. Dream Curls is cruelty-free, ethically formulated, and packaged with minimal environmental impact, aligning with Moodsâ broader sustainability commitments.
âThere is a demand for effective solutions,â explains Tracey âWith Dream Curls, weâve developed a seasonal and purposeful product; it really is a must-have for anyone with curly, frizz-prone hair during the summer.â
As summer humidity peaks, clients are turning to stylists for advice and long-lasting results. Dream Curls offers a smart, salon-quality solution designed to enhance natural texture throughout the most challenging months, combining ingredient-focused care with practical styling support.
For more of the latest industry news, click HERE.
________________________________
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating â whatever your interest, whether youâre a trainee or creative director, an educator or team leader, youâll find all the opportunities and ideas on www.respectyou.me
