Leading Italian haircare brand, Oway is delighted to announce Simon Tuckwell, owner of Tuckwell & Co in Nottingham as the brand’s new UK Creative Director.
Earth, glass and aluminium is where the Oway story first began in 1948, in Bologna, Italy. one of the most beautiful cities in the world, After a lengthy research process in the early 1990s, they embarked on a mission to create hair products using organic extracts, cementing the ethos of the Oway brand we know today. In order to bring change to the industry, Oway chose to give up classic chemical ingredients and undertake a journey of true green revolution and a natural pace towards real sustainability to support their commitment to protecting the planet.
Now, the Oway Manifesto is the perfect visual representation of the brand’s values and the benefits they bring to your salon with each and every cut, colour and style.
From growing and cultivating ingredients with the least environmental impact to developing sustainable packaging, this Manifesto represents the conscious choice and purposeful action your salon takes to change the industry for the better.
In 2010 Oway became biodynamic farmers and created Ortofficina, a place to grow herbs and plants in the most earth friendly way by distilling them directly for use in their products. By 2013 plastic was out, replaced by glass and aluminium, both fully recyclable and protective materials.
Earth, glass and aluminium – the agricosmetica circle, a constantly evolving path, which shapes and reshapes an authentic and conscious lifestyle. A value shared by new Creative Director Simon Tuckwell:
“I’m delighted to be working with Oway UK as their UK Creative Director. For me, it just felt like Oway was the perfect fit for the Tuckwell & Co brand, ethically and aesthetically. The support from day one has been second to none. Having that real close and personal relationship with a brand is key for me. I look forward to growing our relationship in the coming years and I’m excited for what’s to come. The products are extremely popular with both my team who love the performance they deliver and our clients who constantly comment on the scent and feel.
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