In a world where taking a stand matters, one individual stands out – Lorenzo Colangelo – a dedicated business coach and hairdresser. His Tunbridge Wells-based salon, The Gallery, serves as a testament to the power of value-driven profitability. With his own salon as a shining example, Lorenzo shares an exclusive for Respect readers, outlining key strategies to propel business growth, team investment, and client loyalty through a tried-and-tested value-based approach.
By emphasising collaboration, Lorenzo believes in involving the team to shape company values, ensuring they reflect the collective spirit of the organisation rather than imposing a rigid corporate framework.
Bringing the team together
Whether that is a team day, a team meeting or a blue sky thinking session, coming together and having everyone invested is vital to belief and success.
Talking points
Have a clear idea of the talking points, but be open to the team taking it in a direction you hadn’t expected and listen to what they are bringing, this is valuable stuff!
Focus
Encourage input on integrating individual values with the salon’s larger vision. This approach strengthens internal dynamics of our salon but also set us apart as a model of value-driven operation.
Summarise
Bring together the collective thinking and share, then importantly reflect it back so the team can see their impact and feel their comments are integrated. Collective values are crucial for creating a cohesive, resilient, and empowered team capable of navigating the business world with integrity and purpose.
Measurement
The real challenge is measuring something as intangible as values. But while you can’t put creativity, teamwork, or passion on a spreadsheet, you can create systems that reflect the success of these qualities in your salon. For example, customer reviews will often reflect the atmosphere and experience they felt in your salon. Positive comments about the service, the vibe, or how they felt cared for are indirect indicators that your team is living the values of the business.
Celebrate
It is important to celebrate when your team embodies the salon’s values. Positive reinforcement not only boosts morale but also signals to the team that these values are essential for the success of the business
Follow Through & Training
I am a great believer in mentorship, this is essential to give life to these values and see them have meaning and continue in the business. Addressing the values of the team through professional development makes them feel seen, while upskilling reflects our commitment to inclusivity and diversifies our services to reach a wider market.
Everyday Life
These efforts create a positive feedback loop, where the values become a part of the everyday fabric of the salon. Over time, they won’t just be something you talk about—they’ll be the foundation of your success.
THANK YOU LORENZO
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