Are you looking to expand your hair repertoire into the world of weddings? Then you need to read these tips. Sheree Thompson of Siren Bridal Hair Art has worked in the industry for over 25 years and she has shared her thoughts on why bridal’s the way to go and how to approach it.
- Open up your potential: A wedding day is one of the most important days of a girl’s life, so to be able to offer exceptional hair services to bridal parties up and down the UK will set you aside from your competitors. Every bride wants to ensure their day runs smoothly and they are receiving the best possible service. So to offer an in-salon or on-location service is something all salons should consider.
- Be adaptable: It’s important to ensure you can quickly adapt from one bride to the next. One day you may be doing a simple waved look and the next you may be tasked with a creative up do – having the skills to quickly change to suit the bespoke request is a must.
- Plan ahead: Research shows that hair, makeup and nails are the top three must-haves for brides. If you’re not providing all services under one roof, connect with their chosen nail and makeup artist so you can communicate and ensure everyone is on the same page. Also, ensure you have enough staff on the salon floor to allow for hair team to be out on the wedding day with the bridal party. Be prepared for last minute changes too. My kit is full of added extras to cover any ‘just in case’ or ‘last minute’ moments. There is nothing better than a flawless service.
- Make it memorable: On the big day, I offer the bridal party our salon as a base, which provides a relaxed and calming environment, and allows them to enjoy some fizz and nibbles while enjoying their appointment or I can travel on location to the party themselves. I try to accommodate all requests – it’s all about making the party feel at ease and ensuring they are happy at all times.
- Be inspired: I would advise stylists to look at the runway shows from Fashion Weeks across the globe. The catwalks set the trends for the seasons and you can tailor each look for your clients preference and make it more consumer friendly. Shows such as Dior or Philip Lim are great for creating bridal like styles and provide incredible inspiration. I take inspiration and then always implement my own twists on the styles, creating something bespoke for the bride and her party.
- Promote your services: Put together your packages or services and ensure information is on your website and that it is all up to date. The first thing many brides will do is a google search for bridal services in their area so ensuring you are at the top of the ranking is essential. I would also suggest getting in touch with local wedding fayres or holding an open evening within the salon, doing demonstrations and offering information to potential bridal parties. It gives them a chance to see what you are capable of and, if in the salon, allows them to experience the environment. I would also suggest including information on your social media pages – this has become a salon window for many. Show off your incredible skills, link in with other local businesses and media outlets and encourage them to share your services!
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