In recent seasons, bridal hair has shifted from rigid, formal styles to looks that combine structure with softness, resulting in a more personalised finish. Brian ‘Leo’ McCallum, Owner and Colour Director at ROAR Hair and Beauty in Glasgow, has observed this change firsthand. He has noted a clear demand for styles that are both structured and relaxed, tailored to individual brides, with an emphasis on longevity and photographic appeal.
Here, Leo outlines three styles that reflect these trends for the current bridal season, emphasising the importance of careful preparation and finishing touches alongside the preferences of today’s brides.
Soft Volume Updo
This hairstyle offers a modern and relaxed twist on the classic bridal updo. It emphasises a bit of volume at the crown while featuring textured pinning at the back. Softly waved sections are left free around the face to enhance the overall look. The goal is to achieve lift and structure while maintaining a light and open appearance, avoiding any overly rigid styles. “It’s about creating a reliable base and then loosening the surface for softness; control without stiffness is key,” explains Leo.
Structured Low Bun
A refined, low-set bun featuring a gentle lift at the crown and a clean silhouette. The hair is twisted and anchored low at the nape, with soft detailing at the front to create a relaxed finish. This hairstyle is ideal for brides who want a classic look but still maintain a modern feel.
“It holds its shape well and suits a range of face shapes and bridal looks. The structure’s there, but it doesn’t feel heavy,” explains Leo.
Refined Roll
A modern update on the French roll, this version sits higher on the head, with relaxed texture and a softer shape. The structure is there, but the overall finish is more lived-in than set. The front is kept loose and natural, with movement through the crown to avoid any sense of rigidity.
“We didn’t want it to feel overly formal,” says Leo. “There’s still a clear shape, but the texture gives it a lighter, more effortless feel.”
Each style is executed with a focus on technical preparation and product application to ensure durability and client satisfaction throughout the wedding day.
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