These dreamy images make up the Floral Collection courtesy of Shogo Ideguchi from Fabric Salon in Japan.
Multi layered textures combine with highly colourful ‘floral’ shades to create a work of art that blends both the cultures of London and Japan. A little bird tells us the images were shot in London at The Loft studios over two days of frantic activity by the team.
“After Covid-19 my idea and mood for hair creation has moved away from dark things. People and fashion should go brighter and vibrant,” explains Shogo.
The Collection
Credit due
Hair: Shogo Ideguchi, Make-up: Lan Grealis, Styling: Jamie Russell, Photography: John Rawson assisted by Paul Gill, Post Production: Hume Retouch
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