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Floral Collection by Shogo Ideguchi

These dreamy images make up the Floral Collection courtesy of Shogo Ideguchi from Fabric Salon in Japan.

Multi layered textures combine with highly colourful ‘floral’ shades to create a work of art that blends both the cultures of London and Japan. A little bird tells us the images were shot in London at The Loft studios over two days of frantic activity by the team.

“After Covid-19 my idea and mood for hair creation has moved away from dark things. People and fashion should go brighter and vibrant,” explains Shogo.

The Collection
Credit due

Hair: Shogo Ideguchi, Make-up: Lan Grealis, Styling: Jamie Russell, Photography: John Rawson assisted by Paul Gill, Post Production: Hume Retouch 

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