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VIBE

Vibe is a sense felt in the body and in the mind, you can feel it within yourself and within the room, says Jude McEwen. Shooting this collection with photographer David Mannah, Jude was inspired by having spent the previous 12 months devising a new young ‘Future Talent’ mentor programme for Toni&Guy Australia, where she has a salon. 

Hair: Jude McEwen • Makeup artist: Chereine Waddell • Fashion Stylist: Belinda Morton • Photographer: David Mannah

After a year when Jude found herself immersed in a continuous momentum of new creative and positive minds eager to learn, she felt encouraged to accept change and embrace a new generational approach within the digital age with fresh visions and new perspectives. Discovering a great new energy and source of creative inspiration through this mentoring program brought about the collection you see – it’s the ‘VIBE’ of this initiative.

The hair is graphic, strong, defined and elegant in appearance. Texture plays an integral part in this collection. Inspired by Alexander McQueen’s lace stitching techniques into fabrics, Jude drew inspiration from this technique into the hair prep with the use of crochet needles to weave hair through hair. Building this crafted texture technique that is exaggerated against the shapes of the hair and its natural movement adds a sense of playfulness and individuality to each look.

More Hair Inspo HERE

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