TRENDING: Visit Colour World’s online hub | Check out the Respect channel on

Search Newsletter
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Soft Luxe

The Soft Luxe collection shows hair that’s soft, authentic and beautifully wearable. Creatively led by Authentic Beauty Concept ambassador Joseph Ferraro, a team of stylists worked together to produce a concise collection of natural yet elegant looks. Each style shows lived-in luxury and reflects the Authentic Beauty Concept brand values. If you need inspiration for looks that clients can wear during the day, and at night, explore below.  

Scroll for more

Soft Luxe

We’ve been admiring the soft, textured and floaty looks. There is a style here for everyone. The best part about Soft Luxe is that all the looks are ultra-wearable and salon-friendly. We love to see achievable hair inspo. Share with clients booked for a wash & finish!  


Creative direction: Joseph Ferraro • Hair: Joseph Ferraro, Kelly Vowles, Ryan Nicoletti-Dowd, Danielle Woollen, Kirby Blythe, Matt Surplice • MUA: Maddie Austin • Photography: Chris Bulezuik 

Click here for more inspiration


Film is an exciting medium for the hairdressing industry – to explore brilliant, creative stories made by hairdressers and photographers around the world, jump over to see our Respect for Hair channel hosted on  which is especially designed for you! From inspirational photographic work, to behind the scenes footage, product explanations and education, you’ll find lots to interest and intrigue. You can sign up with an email and make comments and ask questions. It’s FREE to use and really worth your time. Every film you watch, the platform suggests another piece of moving artistry to feed your imagination. There is something to please everyone from colourists, to cutters, stylists to trainees and salon owners. We love it. You will, too. Now go on.. .hop over to 

Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on

Latest News

View all News

London Fashion Week with Anna Cofone
Learn with Lacey’s
Floral Collection by Shogo Ideguchi
Janene Hawkins-Bush named Regional Ambassador for Suffolk