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Post Type Selectors SS19 collection

More than 650 hairdressers from across the globe joined together to celebrate the launch of’ new SS19 collection LUSH, while attending the professional haircare brand’s annual inspiration event.

Created by Luigi Martini and the International Creative Team, LUSH delivers romanticism, a sense of delicacy and refined style, to the audience who had assembled at Superstudio Più, in Milan’s design district. Through the pastel shades and sorbet tones, the collection radiated spring and summer; matched perfectly by the choice of hair styling, accessories and clothes.

Two day fiesta

Every year holds a two-day event in Italy for its partners to attend, including UK distributor Passion4Hair. Over the 48 hours, delegates were treated to hands-on workshops, catwalk shows, a gala dinner and unveilings of the brand’s latest innovations; including its new colour product Direct FLUO – neon and fluorescent hair colour which is set to launch later this month.


Commenting on the event, Debbie Digby of Passion4Hair said, “Being in Milan was truly inspirational, with so many exciting new ideas and products coming our way, we felt like children in a sweet shop. And I absolutely love the fluidity and femininity of LUSH, such beautiful creations and very commercially minded – I know several client’s who’ll be coveting these looks as we head into spring and summer.”

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