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Schwarzkopf: Sidewalk City

It’s cool that so many brands nurture ‘young’ talent coming through the ranks. We love the work of Schwarzkopf Professional who have been stalwarts in running their annual mentoring programme YAT, aka the Young Artistic Team. Look at this collection filmed by sharp-shooter Jack Eames – what an experience to work with him, and to create seriously polished results. The team states: “Channelling American athleisure fused with 90s street style, Sidewalk City embodies the fresh and bold, youth culture of the urban city. Soft texture and pastel tones matched with colour blocking and layering give this collection a pop-art inspired edge.” Sounds amazing right? Check out the gallery below:

Hair: Schwarzkopf Professional Young Artistic Team 2017/18. Artistic Director: Suzie McGill and Philip Bell. Photography: Jack Eames. Make- up: Maddie Austin. Styling: Clare Frith. YAT Mentors: Jamie Farrar and Catherine Adams

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