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Saco presents Urbane

Urbane by Saco Creative Team takes inspiration from 90s minimalism. The team, led by Richard Ashforth, evoke the spirit of the rule-breakers who created the blueprint for today’s diversity and individuality. Urbane shows pared-down silhouettes and muted tones to celebrate craftsmanship, precision and creativity.   

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The gorgeous colour work features Color A.K.A., the latest innovation by Saco Haircare. This ammonia-free colour line is vegan and sustainable and has 100% grey coverage. Clients will love this: Color A.K.A incorporates an anti-age formula containing hyaluronic acid. 

Urbane credits

Hair: Saco Creative Team led by Richard Ashforth • Creative Direction: Richard Ashforth • Photography: Jack Eames • Make-up: Megumi Matsuno • Styling: Michelle Kelly • Clothing: Tania Zekkout                                                                                                          

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Film is an exciting medium for the hairdressing industry – to explore brilliant, creative stories made by hairdressers and photographers around the world, jump over to see our Respect for Hair channel hosted on  which is especially designed for you! From inspirational photographic work, to behind the scenes footage, product explanations and education, you’ll find lots to interest and intrigue. You can sign up with an email and make comments and ask questions. It’s FREE to use and really worth your time. Every film you watch, the platform suggests another piece of moving artistry to feed your imagination. There is something to please everyone from colourists, to cutters, stylists to trainees and salon owners. We love it. You will, too. Now go on.. .hop over to 

Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on

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