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Reign Collection

Reign model collection hair award winning stylist confidence woman empowerment

Do you want to feel empowered? Find inspiration in Reign, a show-stopping work from Charlene Fernandez, her first solo collection. Charlene created the hair with inspiration from her own life, and she weaves her story through each style with confidence. 


Through the Reign collection, Charlene expresses her flavour and aesthetic. Charlene used the experience of starting her own business as inspiration, and the collection symbolises empowerment, enlightenment and triumph. It’s about Charlene’s self-realisation that she has the talent and confidence to be unstoppable. The collection represents women rising and believing in themselves to achieve anything they put their minds to. Women truly are incredible!

Charlene says that starting her own business was a huge step that altered her life. We can’t wait to see where her journey goes! 

Winning the 2021 Australian Hair Industry Creative Awards: Best Independent Stylist of the Year Award has meant so much to me after years and years of hard work.  It’s a validation that I am on the right track and it’s only the beginning!” Charlene Fernandez


Hairdresser • Charlene Fernandez • Photographer• Liane Hurvitz • Fashion Stylist: Emma Boseley • Make Up Artist: Shella Ruby Martin • Production: Steph Cammarano 

Film is an exciting medium for the hairdressing industry – to explore brilliant, creative stories made by hairdressers and photographers around the world, jump over to see our Respect for Hair channel hosted on  which is especially designed for you! From inspirational photographic work, to behind the scenes footage, product explanations and education, you’ll find lots to interest and intrigue. You can sign up with an email and make comments and ask questions. It’s FREE to use and really worth your time. Every film you watch, the platform suggests another piece of moving artistry to feed your imagination. There is something to please everyone from colourists, to cutters, stylists to trainees and salon owners. We love it. You will, too. Now go on.. .hop over to 

Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hearand We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! We are delighted to share the Reign collection with you. Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on 

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