Movida

Marimar Giménez and Juan Luis Soira fooled us with their Movida collection. Using AI to create a Spanish style 80’s punk look-book. Nicely done!

Inspiration

La Movida was an aesthetic and emotional Big Bang: the ecstatic adolescence of a nation that, after the long night of Francoism, reclaimed the right to dream in colour. In Madrid, punk slippedthrough the cracks of the system and blended with domestic glam, arty pop, guilt-free kitsch, and a neighborhood Dadaism that turned any bedroom into a set.

This collection, generated entirely with AI, doesn’t illustrate the past; it remixes it for 2025/2026 and turns it into the language of hairdressing. We present four images as a small visual manifesto where hair speaks: fringes as sharp as fanzine headlines, triangular volumes that defy gravity, evolved mullets, shags, and pixie-shags/pixie-mullets with razor precision.

The colours speak of energy and nightlife: luminous coppers with shadow roots, pearl platinum with a pink glaze, beige-ash panels, and a translucent turquoise that nods to neon. Texture swings between satin polish and controlled disorder; the finish is tactile, almost sonic—like a guitar strumming at Rock-Ola.

Sexual ambiguity—so intrinsic to that scene—emerges in the duo “Neon Twins,” where identities rub off on each other: there is no she/he, only attitude. In the background, an emotional lineage: Ouka Leele and García-Alix, La Edad de Oro, Malasaña, and the cassettes that documented the urgency.

Using AI here fits the spirit of La Movida: appropriation, collage, low-fi turned high-fi. Just as magazines were once assembled with scissors and glue, today we assemble pixels to build icons that feel new yet familiar.

The editorial goal is clear: to offer an exportable rereading of the 1980–1985 Madrid aesthetic that breathes today. Not nostalgia, but the present: hairdressing as manifesto, image as a shout, and Madrid as a verb.

three-quarter portrait of two female models with bleached hair with black roots in a very deconstructed butterfly haircut with fringe, each styled differently (one airy tousled flip, the other edgy piecey lift), hyperrealistic hair texture, natural hair strands, salon-quality hair, realistic hair movement, large octagonal softbox key light with gelled magenta and cyan rim lights and a dedicated hair light, professional editorial hair photography on a pristine white studio backdrop, 80s Movida styling with leather plus ruffled jabot shirts, fishnet gloves, abundant accessories and chains, intense red lips, heavy black eyeliner with striped eyeshadow, defiant best-friends energy looking at camera, shot on Canon EOS R5 85mm f/1.8 at f/2.8, ISO 100, shallow depth of field, 8K resolution --ar 2:3 --quality 2 --raw --stylize 50 --v 7 Job ID: 1b2b60dc-0cfa-4a63-bc90-ee3855d57ed0

close-up beauty shot, front view, of a female model with mandarin-orange hyper-teased partially crimped shag hairstyle with extreme volume, hyperrealistic hair texture, natural hair strands, salon-quality hair, realistic hair movement, beauty dish frontal key with powerful backlight through smoke creating crisp rim lighting to sculpt the shape, professional editorial hair photography in a gritty garage setting, Alaska y los Pegamoides-inspired makeup and defiant attitude, punk accessories with studded wristbands, layered chains and bold earrings, shot on Canon EOS R5 85mm f/1.8 at f/2.8, ISO 100, shallow depth of field, 8K resolution --ar 2:3 --quality 2 --raw --stylize 50 --v 7 Job ID: cc11e4c1-98df-46e2-b7ee-1ddc7f5ca9b7

three-quarter portrait, slight side angle, of a female model with platinum blonde hair featuring pastel pink at the temples, punk shag-mullet hairstyle with very uneven baby fringe, extra-long disconnected sideburns, short spiky crown and a subtle mini-mohawk ridge on top, hyperrealistic hair texture, natural hair strands, salon-quality hair, realistic hair movement, dramatic upward key light from below with dedicated hair light and crisp rim lighting to sculpt strands, 80s Movida styling with oversized shoulder pads and leather, pale skin with heavy black eyes and lips, angry attitude, standing over a steaming urban manhole like the Bronx at night, professional editorial hair photography, shot on Canon EOS R5 85mm f/1.8 at f/2.8, ISO 100, shallow depth of field, 8K resolution --ar 2:3 --quality 2 --raw --stylize 50 --v 7 Job ID: a9f5ef4d-3c67-4bd6-a2f1-cfaf4899cf3d

close-up beauty shot, slightly side angle, of a female model with rich copper layered shag hairstyle, deep side part and extremely high density, heavily texturized with teased and partially crimped strands for wild disheveled 80s volume, hyperrealistic hair texture, natural hair strands, salon-quality hair, realistic hair movement, beauty dish with dedicated hair light and aggressive back-to-front rim lighting cutting through smoke, professional editorial hair photography on a smoky studio backdrop, edgy "canalla" 80s Madrid club styling with bold opulent glam makeup and commanding attitude, shot on Canon EOS R5 85mm f/1.8 at f/2.8, ISO 100, shallow depth of field, 8K resolution --ar 2:3 --quality 2 --raw --stylize 50 --v 7 Job ID: c03f44a3-f6a2-4c34-8105-98e667ae8aa2

Credits

Creative Direction & Hairdressing: Marimar Giménez / Juan Luis Soria • AI / Generation & Post-production: GPT “Collection Creation” and GPT “MJ for Collections” • Images: Midjourney v7 • Prompt Engineering & AI Ethics Guide: Marimar Giménez / Juan Luis Soria

Acknowledgements: Irene Osuna and Jordi Adell for their endless patience in developing this experimental project that merges hairdressing tradition with technological innovation.

Total Transparency: Images 100% AI-generated; no human models, makeup artists, or stylists took part in the visual production.

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