Dark, cinematic and packed with attitude. Created by the Smartest 73 Artistic Team, the Maximum collection draws inspiration from a post-apocalyptic world, blending raw texture, striking shape and powerful movement.
Inspiration
“Named Maximum for very good reason, this collection is a true collaboration of skills, personalities, and artists of the Smartest 73 Artistic Team and photographer. The vision, borne from the concept of a post-apocalyptic movie, features grungy, undone makeup, coupled with an almost cinematic quality to the photography.
Shape, hair movement and intensity are at the centre of this amazing collaboration of skills, technique and creative minds completely encapsulating the ethos of the Smartest 73 team.”
Credits
Hair by Smartest 73 Artistic Team, Weston-Super-Mare @smartest73 @smartest73_jolomax @smartest73_hairsalon • Make-up: Debra Smart • Styling: Ginder Ninja • Photographs: Jamie Blanshard @jamieblanshardphoto
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