Explore this trend-led collection from the Joico EMEA Creative Art Team. The bold texture and shapes of each hairstyle make this collection stand-out. The Joico EMEA Creative Art Team intended a capsule of wearable, consumer-focused looks. The collection highlights current salon trends and iconic looks that never go out of style. Eye-catching colour work from ice platinum to rich chocolate grab the viewer’s attention. Use the looks as inspiration in the salon for classic and easy-to-wear styles that your clients will love.
Joico EMEA Creative Art Team collection credits
Hair: Sevda Durukan, Alberto Di Domenico, Daniel Spiller • Assisted by: Valentina Malta, Gregory Mastrostefano • Creative direction: Bruno Marc Giamattei • Photography: Jamie Blanshard • MUA: Katie Moore • Styling: Ellen Spiller
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Film is an exciting medium for the hairdressing industry – to explore brilliant, creative stories made by hairdressers and photographers around the world, jump over to see our Respect for Hair channel hosted on hairclips.tv which is especially designed for you! From inspirational photographic work, to behind the scenes footage, product explanations and education, you’ll find lots to interest and intrigue. You can sign up with an email and make comments and ask questions. It’s FREE to use and really worth your time. Every film you watch, the platform suggests another piece of moving artistry to feed your imagination. There is something to please everyone from colourists, to cutters, stylists to trainees and salon owners. We love it. You will, too. Now go on.. .hop over to hairclips.tv
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