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It’s All Gone Pete Tong

Created by the Project X 2026 team, the collection moves away from polished perfection to embrace handcrafted finishes, irregular lines and personalised details. Each look champions the artistry and intuition behind hairdressing, reminding us that creativity doesn’t need to be flawless to make an impact.

Inspiration

‘Celebrating the human hand through techniques that visibly require artistry and intuition. Instead of aiming for flawless perfection, embrace handcrafted finishes, irregular lines, and personalised detailing, It’s All Gone Pete Tong remembers that humanity cannot be replaced.’

Credits

Hair: Project X 2026: Joe Sirry – @sirryjoehair, Gaby Kennedy – @gaby.paintshair, Wendy Hsin-Tung, Shih – @wendyhshih, Daniella Fowler – @dellhairr, Izzie Adams – @house_of_ima, Zoe Hodgkiss – @zoehodgkisshair, Amelia Wilmott – @hairbyameliawilmott, Charlotte Singleton – @hairbycharlotte.uk, Wayne Bonner – @wayne_bonner_hair, Christopher Roche – @christopher.roche.hair, Eliz Chausheva – @eliz_hair_ec • Project Leader: Marlon Hawkins – @marlonjhawkins • Project Support: Harry Andreou – @harryandreouhair • Photographer: Chris Bulezuik – @chrisbulezuikphotography • MUA Team: Agnes Aftowicz – @agnesmakeupartist1, Charlotte Smith – @charlottesharplesmua, Niamh Fox – @niamhfoxmua, Ashley Elizabeth – @makeupbyashleyuk, Fyza – @flyyzillla, Jennifer Gooding – @makeupbyjenniferg • Stylist: Magdalena Jacobs – @stylishem

For more of the latest industry news click here

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