Welcome to Geo, a hair collection that celebrates the technical precision and creative freedom. Inspired by the Latin roots of its namesake, Geo pays homage to the people of earth and the measurements that shape our art. Classic techniques and timeless shapes converge with individuality and self-expression. From sleek and straight to tightly coiled textures, each look is a testament to the versatility and artistry of its creator.
Inspiration
The latin name for geometry. Breaking this down further, Geo means earth, in this instance it refers to the people of earth and matica means to measure’
‘Earth Math. Earth math brings together technical ability alongside creativity. It shows that as hairdressers we are skilled but also we have creative freedom, this collection was inspired by classic techniques and shapes on all hair textures from straight to tight coily. I worked with each individual as a muse and used their individuality to create the collection with the reoccurring classic theme of technique and shape’
Credits
Hair: Sarah McCulloch • Assists – Allan Mckechnie, Maxine Holmes, Scott Cooper • Photography – Lee Jarred Howell • Make up – Louise Brown
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