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Known for her professionalism, positivity and calmness under pressure, Amy Gaudie has quite the artistic skills. The multi-award wining hairdresser has landed herself a spot in the 2022 AHIAs Creative QLD Hairdresser of the Year finals with this Fortitude collection.


Fortitude reflects the ability to create a force to be reckoned with. A collection that shows the strength of resilience and fortitude in a time of struggle and that a creative mind can come alive when pushed to become more dynamic as an individual.

The models behind Fortitude were chosen to symbolise strength and empowerment. To showcase women as individuals through the power of art, allowing the hair to become alive with texture, shape and luminosity. Hair sculptures were designed to highlight a variety of techniques from basket weaving, braiding, sewing, crimping and texturising. Demonstrating that an audience can be captivated and intrigued with their creation.

Exaggerated shape was the first design concept with our styling, keeping in mind we wanted to allow the hair to be the focus of the image. I chose only black, nude or textured fabrics, to assist in creating clean lines, and body stiffness revealing the strength in the female form.

My key words to our Photographer were clean, fresh and bright, even when shooting in black and white. This also assisted in creating glam and sophisticated images, with the strength I was seeking. I still wanted the image to pop off the page, and captivate by pulling in the audience to question how the hair was created.


Hair: Amy Gaudie  • Styling: Laura Macleod • Makeup: Annabelle Hog • Photographer: Georgia Wallace

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