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Divine Feminine

Wow! Juliette Den Ouden has blown us away with the Divine Feminine collection. Simple, classy and incredibly beautiful. Styled using holistic haircare range – Authentic Beauty Concept, really did set the mood for this collection as the Mexican/Moroccan setting has us feeling pretty zen.


The Devine Feminine collection is inspired by female empowerment because we are all empowered women. The images were taken in Morocco and Mexico, and each shows a unique and distinct beauty, regardless of the imposed standards, hence the use of haircuts and textures that break the mold.

Juliette’s vision of beauty is unique and she stands for natural beauty and that everyone has his own beauty. Juliette Den Ouden and her team started a project “the work of contrast” to show this authenticity. 

They opened also a foundation that raises funds for people with albinism in Tanzania because they are safe from witchcraft. In fact, the model with hyperpigmentation on her face participated in “The Work of Contrast” project.


Hair: Juliette den Ouden @juliettedenouden @jdo_salon @jdo_management • Photography: Michelle van Dijk @michellevdijk • Retouche: Zilla van den Born @work.byzilla • MUA: Juliette den Ouden @juliettedenouden • Styling: Fayola wekker @fayolawekker •Models: @thebabybabushka @newiconny @iamgeorgette @newiconmodels @808tilly @annievanrickley @newiconny • Products: Authentic beauty concept @authenticbeautyconcept

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