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Collection: Inception by muk

A little risque and not what you’d generally expect from a hair collection, Inception is the result of a collaborative partnership between the muk Haircare Global Creative Team and internationally acclaimed photographer Rankin. 

Muk Haircare Founder and Director, Mark Gariglio, imagined a new campaign for the brand that steered away from the traditional hairdressing campaigns, and into the domain of a luxury brand, fashion campaign that spoke of the brand’s identity and their exciting new future.

“The objective of this new photo shoot is to create a vibe which has an element of tongue in cheek, playing on our brand name and heritage,” explains Mark. “The idea was to shoot the girls nude, but not to revealing – keeping an element of mystique for the viewer whilst creating a primary focus on the hair. It was important for the models to have a natural beauty and subtle sexiness, reflected in pared down make up and playful interactions, with the main focus on beautiful, styled hair.”

Get the look

Here’s our top three looks from the campaign and how to recreate them, courtesy of Clive Allwright, muk Global Artistic Director…

muk
Step 1
. Prep the hair with Deep Muk Ultra Soft Shampoo & Conditioner.
Step 2. Apply Head muk 20 in 1 Leave In Treatment to towel dried wet hair.
Step 3. Spritz Fat muk Volumising Spray into the hair.
Step 4. Blow-dry with muk Blow 3900-IR professional hairdryer and a smoothing brush.
Step 5. Lightly spray muk Spa Argan Oil Shine Spray onto dry hair to increase shine.

 

muk
Step 1.
Prep the hair with Blonde muk Toning Shampoo and Blonde muk 1 Minute Toning Treatment
Step 2. Apply Head muk 20 in 1 Leave In Treatment to towel dried wet hair.
Step 3. Spritz Fat muk Volumising Spray into the hair.
Step 4. Blow-dry with muk Blow 3900-IR professional hairdryer and a round brush.
Step 5. Lightly apply more Head muk 20 in 1 Leave In Treatment to dry hair to smooth fly away hairs without losing volume.

 

muk
Step1.
Prep the hair with Intense muk Repair Shampoo & Conditioner.
Step 2. Apply Head muk 20 in 1 Leave in treatment to towel dried wet hair.
Step 3. Apply a liberal amount of Kinky muk Curl Leave in Moisturiser  and twist into the hair.
Step 4. Blow-dry with muk Blow 3900-IR professional hairdryer and a diffuser on slow heat and speed.
Step 5. Apply more Kinky muk Curl Leave in Moisturiser to dry hair and twist into hair.
Step 6. Once completely dry using the muk Curl Stick and small curl attachment loosely wrap curls to add definition.
Step 7. Apply Hot muk 6 in 1 Working Spray to lightly hold the style.

Check out more of the latest collections HERE.

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We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.

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