During lockdown we saw a huge rise in social media usage plus some new entries; TikTok took over our phones’ screens and while it started as a purely entertaining and teenage-like fun thing, it has evolved into another content focused business tool. Some love it, others hate it and many are curious about it. Could TikTok help hair and beauty professionals grow their audience and business? ghd’s global educator, Chlöe Swift, who has built an audience of almost 60,000 on TikTok, says YES!
Do it like Chlöe
With thousands of viewers following Chlöe’s account for hair insight, product know-how and updates from behind the scenes working for one of hairdressing’s most dynamic brands, she’s racked up more than a million likes and is on a mission to help more hairdressers understand the impact that the platform can have on both their online profile and their business.
“Compared to other social media platforms, I get much more reach from TikTok,” she says. “More views, more likes and more followers from people all over the world. It’s positive and fun, and a great platform to promote your work and share your passion.”
For hairdressers, Chlöe recommends that the short-and-sweet nature of TikTok videos, plus the popularity of tutorials on the platform, makes it a perfect choice for hair and beauty professionals to share quick tips and tricks, without too much time and effort required. “I’ve noticed TikTok is really steering towards education,” she says. “That means it’s perfect for us hairstylists to educate and share our craft with short and snappy videos that grab the attention of the TikTok audience.”
Chlöe’s top tips for standing out on TikTok
- TikTok isn’t just for silly dances. The audience is keen to learn about and watch new things, especially if you have a talent or craft.
- Keep videos short and sweet. Anything from 15-30 seconds tends to perform best.
- Make use of the TikTok song library. Use trending and popular songs – this means your video will be linked to that song, and will result in more views.
- Ask you audience what they want to see, and video reply to their comments.
- Add a voiceover or text overlay to describe what you are doing in your video.
- As with any social media platform, the key to TikTok is just to download and get started – it doesn’t have to be perfect, and the more you use it and engage with other users, the more you’ll start to understand how, and what, works.
Follow Chlöe on TikTik at @Chlöeswiftstylist and could it be time to create your own account now and start experimenting?
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