Doing the business

Lauren The Blog

Back to school, back to reality! The long hot summer is cooling down towards September and it’s time to return to doing the business of hairdressing with gusto! Be you salon based or independent, we wish you love and luck with this Autumn – it’s possibly going to be a bumpy ride. But you can mitigate cost of living rises and give yourself the best chance by applying your resilience, creativity and know how to ensuring your brand and business go together well. Brian MacMillan at F&M Hairdressing dropped us an action plan to share here: 

Brand and business together

“As a business owner in such a creative, fast paced industry, it is easy to get caught up in the madness of events, salon demands and the opportunities that hairdressing presents.” Brian MacMillan speaks on behalf of himself and partner Kevin Finnell. The pair founded their salon in 2001 in Barrhead, Glasgow in Scotland and have seen plenty of ups and downs. But remain fired up to keep doing the business! “We are such a fun, friendly incredibly busy industry that sometimes you can lose track of where you want to be, your journey to that end goal and take a slight detour off the path.”

F&M Hairdressing Barrhead

Brian shares the back story: “When we founded F&M Hairdressing back in 2001, it was a dream of both myself and Kevin’s, Although not experienced in the hairdressing industry, I brought together the business experience, and Kevin brought his creative, hairdressing experience, making it a partnership for success.. 
“When looking at opening our very first salon, myself and Kevin knew that brand and business had to go hand in hand – this was the beginning of something very special to us both and they had to be in sync, to allow for a solid, identifiable and structured business.
“Having discussed our brand at length, this was solid. We knew how our brand was to look, to be perceived and the values we wanted to underpin the F&M name. However, making sure this run in line with the business and continued to do so was something we put a lot of effort into, ensuring that both went hand in hand and reflected others qualities at all times.” 

F&M Hairdressing Barrhead

Action plan

Brian and Kevin share their plan of action which will help business of all sizes:

Ensuring business and brand share the same goal: This is something that is vitally important when bringing together your business and brand. In order to succeed as a whole and also across both areas, your common goal must be the same and stay consistent. This allows you to put in place a plan and structure to achieving this ultimate goal and ensure you are on track at all time. Being in sync is your number one priority.

Look at your values: Your brand values are something else that underpin the business and how it is perceived by clients, other local businesses and the wider hairdressing industry. Are your values a true reflection of you, your team and your overall brand – do they reflect that of the business, it’s structure and it’s image? If you have two different sets of values for different areas of your business this is a red flag – one set of values is enough for all and should be true to the team and salon.

Branding creatively!

Consult with Professionals: As a business owner, you will never be an expert in every area, so consulting professionals in specific areas is a fantastic way and can influence your business decisions in such a positive way. This is a positive for any business owner as it allows you to focus on the areas that you are confident in and means you are receiving professional and direct advice on areas you may not be so clued up on.

Constant Evaluation: Evaluation, as we all know, never ever stops in a business. Evaluating constantly allows you to track the success of the business and ensure you are on track to achieving your goals. This also is a great way to make sure business and brand are on the same page. I personally evaluate at every stage of business to make sure our brand is where we want it to be, our service is as high as it can be and that our business is on the up.

Phew! And thanks! For more information on F&M Hairdressing see previous stories HERE 

 For more of the latest industry news, click HERE.

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Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hearand We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.

Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hearand We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.