World Wide Hair Tour

Davines World Wide Hair Tour 2019

lilly@ihaa.co.uk Davines World News

World Wide Hair TourThis year, Davines’ annual World Wide Hair Tour took place in Reykjavík, Iceland; home to a landscape and a people that are so well aligned to the brand’s own values of beauty, sustainability and the power of nature – it was a perfect match. Davines delegates from all over the world were transfixed by the rugged beauty of Iceland, and avid fans of his work will remember Angelo’s 2017 collection “Emotions” was shot on location there, too.

First things first, we took part in the Davines reforestation project with all 1,600 guests of the World Wide Hair Tour encouraged to offset the carbon footprint of their journey by planting a tree just outside of the city centre. It was a brilliant statement to kickstart the gathering and reiterated the brand’s dedication and attention to their environmental impact.

Then we enjoyed a programme of shows and presentations inside the light-filled Harpa Concert Hall headed up by British artists including Angelo Seminara and Allilon Education. In this global gathering of talent, artists including Michael Polsinelli, Isaac Salido, Anna Pacitto, Annie Ackerman and, for the first time German duo – the Brockmanns put on brilliant shows that left guests enthralled and inspired. 

Within the World Wide Hair Tour, the World Style Contest final was held. The contest which is a hotly anticipated part of every WWHT; is an international competition among the global Davines community, which calls for stylists to submit their personal vision of an inspirational, tasteful and fashion forward look suitable for their chosen model. Huge congratulations to the 2019 winners: Best Total Look: Mirela Moko (Italy); Best Color: Ira Mikhailyukova (Russia); and Best Cut: Lo Shih-Ting (Taiwan). 

See our favourite pictures below: 

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