Working in the hair industry is about so much more than just the hair, its about building client relationships and providing a high standard of customer service. Someone who knows all about this is Tom O’Brien, hair director of Baroque salon, who told us customer service can make or break your salon. Tom finds that creating lasting and trusting relationships with clients is crucial – and we couldn’t agree more. Clients put their hair in your hands so trust is essential.
Tom says: “We earn client confidence through delivering the very best in hairdressing standards. We want our clients to enjoy a wonderful overall salon experience that feels more like visiting a friend than just attending a hair appointment”. Well said, Tom!
Your standard of service should begin as soon as the client walks through your salon doors into a relaxing, welcoming environment. We all know the hairdressing industry is client-facing so having care, compassion and understanding from your team is vital. It’s important that exceptional customer service is carried out by all staff members, too, as one negative experience can reflect badly on the whole salon.
Tom suggests asking your clients to review their hair service and overall experience via email and social media after a visit to your salon. We think encouraging clients to post selfies to show how happy they are with their hair is great social exposure while also encouraging staff to constantly deliver their best.
So there you have it, the importance of customer service in salons…. Now ask yourself, does your salon practice the above?
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.