Joico K-PAK is back with new and improved technology and packaging AND it’s joined by …
Kaleidescope from Marc Antoni
The uplifting Kaleidescope collection from Bruno Marc for JOICO has got us questioning, who …
JOICO goes live on Zoom
It’s fantastic to see Joico has launched its first LIVE virtual classrooms via the …
Joico Moisture Recovery
Time to dive into deep moisture and help hydrate your clients’ hair with Joico …
Dream Blowout
Introducing Dream Blowout Joico’s new one-and-done blow-drying solution that saves major time, shields hair …
Is air-dry the new blow-dry?
Listen up, your clients are going to love the new Zero Heat air-dry styling …
Joico HydraSplash
Any fine-haired client will generally run a mile from moisture-boosting products for fear of …
Joico Masterpiece collection
The JOICO Masterpiece collection is always a feast for the eyes. Rather than following …
Love Aura Color Intensity
Chocolates and roses are over-rated. Much better to give your clients the gift of …
Meet Joico’s new JoiFull volumising range
Vibrant, healthy hair is the holy grail for the vast majority of clients, so …
JOICO Weekend Hair Dry Shampoo
The Weekend Hair Dry Shampoo from JOICO is a time-saving haircare product that helps …
JOICO adds new team members from Ireland
We’re delighted to hear that JOICO has appointed three Irish salon owners, educators and …