Time to dive into deep moisture and help hydrate your clients’ hair with Joico …
Dream Blowout
Introducing Dream Blowout Joico’s new one-and-done blow-drying solution that saves major time, shields hair …
Is air-dry the new blow-dry?
Listen up, your clients are going to love the new Zero Heat air-dry styling …
Joico HydraSplash
Any fine-haired client will generally run a mile from moisture-boosting products for fear of …
Joico Masterpiece collection
The JOICO Masterpiece collection is always a feast for the eyes. Rather than following …
Love Aura Color Intensity
Chocolates and roses are over-rated. Much better to give your clients the gift of …
Meet Joico’s new JoiFull volumising range
Vibrant, healthy hair is the holy grail for the vast majority of clients, so …
JOICO Weekend Hair Dry Shampoo
The Weekend Hair Dry Shampoo from JOICO is a time-saving haircare product that helps …
JOICO adds new team members from Ireland
We’re delighted to hear that JOICO has appointed three Irish salon owners, educators and …
Vero K-Pak Color Age Defy natural beige shades
We can’t get enough of the the new Vero K-Pak Color Age Defy natural …
New LumiShine Youth Lock
In our ever-evolving industry, innovations come and go, but once your clients enjoy the results …
Introducing new LumiShine YouthLock
JOICO has just launched its first collagen-infused permanent crème colour. Introducing LumiShine YouthLock. Harnessing …