Here’s an interesting fact for you. Nearly a quarter of the population (24%) have curly hair. I know, hard to believe, right? It’s also true that us curly-haired folk spend more on products (36%) and salon services (50%) as we battle to tame it and keep our locks is the best condition.
Oh, and one more thing. Curly hair is amongst the top hair trends in the last few years. So, it makes sense that one of the biggest brands in the wonderful world of hair would save our curly souls eventually with a unique line-up of products, just for wavy and curl hair. Introducing Nutricurls from Wella Professionals. Finally a complete and tailored speciality line for your curly clients. Hallelujah!
The techy bit
To be honest, you’re curly clients won’t really mind how it works, more that it really does work to add softness, definition and above manageability to their hair. But for the interest of you stylists, the special Nourish-In Complex contains Wheatbran extract and Jojoba Oil. In addition, alongside the care products – shampoo, condition and mask, the range also features a host of styling products that work to seal in nourishment, lock out humidity AND fight frizz for up to 72 hours!
Curls tend to be frizzy, feel dry and are more prone to breakage due to their oval hair structure. They need loving care and nourishment to reveal their beauty and make them feel alive. As a result, it’s imperative that as a stylist, you find the right level of acre for your client’s hair. After all, too much nourishment might be heavy and overload the hair, so the right level is essential to keep the curls defined, yet bouncy. With this in mind, Wella has devised a Curl Code to help you identify the level of care for each individual.
Steps to identifying a wave or curl:
- Make sure the hair is wet
- Identify if the hair is wavy or curly. Number 2 being wavy, 3 being curly
- How thick the hair is? Fine, Medium, Coarse ?
- Then you need to identify the diameter of the wave or curl which you will break down into sub classifications A-C
Wavy hair (2A, 2B, 2C) needs products that provide light to medium care and nourishment level, while curly hair (3A + 3B) generally needs more intense care; from medium to intense level.
For a more in-depth look at the Nutricurls range and the recommendations for wavy and curly hair click HERE.
For more of the latest news from Wella Professionals, click HERE.
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