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We Create by Wella Company is on

We can’t wait to tune in to the “fiesta of hairdressing” Wella Professionals has planned for the 25th of April 2021. The newly formed Wella Company will be hosting its first ever We Create virtual event; a celebration of the hairdressing craft through a jam-packed agenda of shows, seminars, and intimate conversations. Best of all, it is absolutely free to everyone, all you need to do is register in advance. Sounds good, right?

Who’s in it

The free global virtual event will feature over 20 international icons and well-known industry names – such as Robert Eaton, Sonya Dove, Darren Ambrose,  Zoe Irwin, Akin Konizi, Patrick Cameron, Rossano Ferretti, Mark Hayes, Romeu Felipe, Patricia Nikole, Renya Xydis and many more – showcasing their creativity.

The We Create event will be accessible to beauty professionals all over the world and gives the audience the ability to select the topics that interest them most. There will be two channels streaming content which will be broadcast simultaneously and are available for viewing for one month after the live event has ended.  

The channels

The channels are: 

  • WeInspire: this channel showcases top artist shows from around the globe, featuring  content  on how the shows are built from concept to the final reality. This will also be where the winners from the International TrendVision competition will be announced.
  • WeTransform: dedicated to real-life makeovers and the power of hair transformations, along plenty of inspiration and ideas on how to attract and retain clients with a great portfolio of looks and featured services. 

Both channels will be a celebration of creativity, inspiration, business, professional and personal growth, delivered by top artists and experts.

Registration to We Create is completely free and is Wella’s gift to the industry. Simply sign-up by clicking HERE. 

For more news from Wella Professionals, click HERE.


Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here


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