With Pride marches and conversations on inclusivity continuing across the world over June and July, this is the perfect time to enjoy the Unlimited collection from haircare brand evo. From the outset, evo has advocated thinking freely and encouraged us to believe less in ‘big brand baloney’. In truth, evo positively wants us to lean away from societal blah-blah-blah. This collection gives you the inspiration to do it. Enjoy the looks:
Be unlimited with evo
For evo, haircare isn’t about solving life’s trials and tribulations! It’s about individuality and fun, a celebration of self, whatever that self may be. The evo Unlimited collection gives us imagery to represent all this, and more.
The vibe is inspired by ’90s nostalgia with a splash of 2022 eccentricity.
evo’s newest colourful instalment mixes the past with the present to capture a moment, a point in time that symbolises a life less limited. The Pandemic gave us rules and regulations, Unlimited pushes this all to the side to provide a sense of escapism. As evo says: “This is a chance for people to save themselves from the serious, to go their own way, to say bye to the limits… even if just for a moment.”
Share the collection with your clients and enjoy their reaction. Unlimited unites the whoever, whatever, whenever. There are eight individuals at the heart of the campaign. They bring limitless personality, individuality and pizzazz, each proving that people can truly be themselves when they use evo, without limits.
Unlimited is an invitation to praise the personality, embrace the individuality and rejoice in the good times and good hair, woes not included. Ponder on the individual stories of each character featured – evo encourages their free-thinking hair community to get involved and ask themselves: “How do you live life undefined, unfiltered and unlimited?”
about evo
Born from a desire to shake up the hair industry status quo, the brand has grown from an Aussie upstart into a global movement of salons, stylists and free thinkers. From humble beginnings to big ideas…its mission has remained the same: saving ordinary humans from themselves™.
For more information visit: evohair.com
@evohair @evopro #evohair
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