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Unleash your Blonde Expert

In case you didn’t know, 60% of hairdressing appointments in the UK are a blonde service. There have never been so many ways to wear blonde! Meaning, it couldn’t be a better time for INDOLA to unleash the brand new Blonde Expert range; an accessible yet premium product selection which allows hairdressers to create commercial and on-trend looks. Not only what we need for post-lockdown hair, but perfect for summer.

With blondes dominating the colour services in salons, it’s certainly a business driver. Clients are more clued up than ever before on how to wear their blonde – with thanks to new techniques such as the money piece and air-touch balayage. With INDOLA Blonde Expert‘s upgraded and holistic assortment, hairdressers can easily expand their service opportunities, across all hair bases, to stay ahead in today’s fast-paced and competitive world.

Why Blonde Expert?

INDOLA reformulated the Blonde Expert range to continue providing exceptional performance with a concise product selection; whilst meeting the demands and helping hairdressers to be a true blonde expert.

INDOLA Global Ambassador Paddy McDougall says“Blonde Expert offers the perfect performance, range and versatility to cover all your blonde needs. The Blonde Expert Pre-Lightener has been one of my hero products for a long time, and it’s now back better than ever, with 9 levels of lift and a brand new Ultra Cool Booster which you can intermix for additional neutralisation while lightening to ensure a clean lift even on the darkest of bases. What makes Blonde Expert special is the integrated Hair-Bond Technology which creates a protective layer around the natural bonds, helping ensure the integrity of the fabric of the hair is maintained throughout the process.”

What’s new?

  • INDOLA‘s strongest lightening performance ever, now available with up to 9 levels of lift for clean blonde results
  • A collection of Highlifts and Pastels with new shades; perfect for creating on-trend looks that can be completely tailored to every client’s individual demands and hair type (25 shades)
  • A brand new Ultra Cool Booster and Ultra Lift Booster – complementary mix-in products to achieve next-level blonde results.
  • Integrated Hair-Bond Technology across the entire Blonde Expert assortment* – for maximum hair protection during the high-lifting and lightening processes
  • Modernised and more sustainable packaging – as a brand INDOLA are committed to reducing their impact on the environment wherever possible.


For more news from Henkel, click HERE.


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