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Unleash your Blonde Expert

In case you didn’t know, 60% of hairdressing appointments in the UK are a blonde service. There have never been so many ways to wear blonde! Meaning, it couldn’t be a better time for INDOLA to unleash the brand new Blonde Expert range; an accessible yet premium product selection which allows hairdressers to create commercial and on-trend looks. Not only what we need for post-lockdown hair, but perfect for summer.

With blondes dominating the colour services in salons, it’s certainly a business driver. Clients are more clued up than ever before on how to wear their blonde – with thanks to new techniques such as the money piece and air-touch balayage. With INDOLA Blonde Expert‘s upgraded and holistic assortment, hairdressers can easily expand their service opportunities, across all hair bases, to stay ahead in today’s fast-paced and competitive world.

Why Blonde Expert?

INDOLA reformulated the Blonde Expert range to continue providing exceptional performance with a concise product selection; whilst meeting the demands and helping hairdressers to be a true blonde expert.

INDOLA Global Ambassador Paddy McDougall says“Blonde Expert offers the perfect performance, range and versatility to cover all your blonde needs. The Blonde Expert Pre-Lightener has been one of my hero products for a long time, and it’s now back better than ever, with 9 levels of lift and a brand new Ultra Cool Booster which you can intermix for additional neutralisation while lightening to ensure a clean lift even on the darkest of bases. What makes Blonde Expert special is the integrated Hair-Bond Technology which creates a protective layer around the natural bonds, helping ensure the integrity of the fabric of the hair is maintained throughout the process.”

What’s new?

  • INDOLA‘s strongest lightening performance ever, now available with up to 9 levels of lift for clean blonde results
  • A collection of Highlifts and Pastels with new shades; perfect for creating on-trend looks that can be completely tailored to every client’s individual demands and hair type (25 shades)
  • A brand new Ultra Cool Booster and Ultra Lift Booster – complementary mix-in products to achieve next-level blonde results.
  • Integrated Hair-Bond Technology across the entire Blonde Expert assortment* – for maximum hair protection during the high-lifting and lightening processes
  • Modernised and more sustainable packaging – as a brand INDOLA are committed to reducing their impact on the environment wherever possible.

 

For more news from Henkel, click HERE.

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Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hair tools, education training and seminars and hair shows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

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