Tough Icon offers a window to the continued rise of individualism and non-conformity within fashion. Elements of this trend’s style can be found on the streets of Shanghai to the catwalks of Paris Fashion Week, with clear links to Rick Owen’s collections: DRKSHDW and 1017 ALYX 9SM to the emerging Berlin label GMBH. Tough Icon blends artificially enhanced tones, monochromes and individualism to create high fashion.
Be powerful. Be brave. Be unmistakably you. Harness the power of your own individual spirit. Tough Icon is inspired by the ground-breakers, the free-thinkers who inhabit a world filtered through a high-fashion lens. Embrace science and innovative thought to envision a better, alternate future which creates a positive impact today.
Global Colour Ambassador, Arjan Bevers used a double application technique to achieve a clean and powerful azure blue – this is one head-turning look. Arjan says “This look is all about the process; you must achieve a clean lift when pre-lightening to achieve the blue. That is the key to the impact, but also to the longevity/wearability of this look.”
Working on the colour, Global Ambassador, Lesley Jennison keeps her blonde lift super cool thanks to strong neutralisation crafting an icy, white blonde with hints of soft pastel. Lesley says “I wanted to create something powerful but that also had a softness, a hidden subtlety; that spoke of a strong warrior like woman still with compassion, reliability. The re-geared”
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