TIGI trends

Trend report AW19

Lauren TIGI times

TIGI European Session Director, Maria Kovacs, has been researching what’s trending now and has come up with four key trends so you can plot your styling ideas for the new season and share your insider-knowledge with your clients to help them progress their hairstyles and embrace the new season.

Tigi trends

Bohemian Rapsody

Bohemian Rhapsody

She’s the cool rule breaker, living her best life, wearing what she wants: from feathers, and sequins to weightless floaty dresses. She’s not afraid to embrace her freedom. Yet, she’s eco-conscious, and likes to take retro references for her very own personal style. This is a woman loves effortless, lived-in hair styles to rock her love of Bohemia. 

Serious Business

Totally modern and empowered, meet the strong woman who yearns for tailor made looks for her and her alone. Meet the ultimate girl-boss/show-stopper. She aspires to well-made, well-cut outfits, and if her bank balance would stand it, she’d be in couture everyday. She’s the client happy to invest in herself and if you can please her, she’ll reward you with her loyalty. Let her treat herself to a TIGI Copyright Treatment before she has her hair coloured. This is your Modern Classic client, who will welcome your advice and be happy to move her look forwards.

TIGI kaleidoscope

Kaleidoscope

Kaleidoscope

This is the season to embrace colour in the brightest hues. Whether it’s worn in a romantic, fantasy and dreamy way, or out of sheer playfulness, colour is about being energetic and vibrant. This is a client who will embrace new colour techniques and be happy to experiment. Share your vision and she could be your best advertisement.

Elegant Era

Welcome to the era of elegance, a time capsule of aspects inspired by different eras, mixed together to create new modern classics for today and tomorrow. Nostalgia brings with it polished finishes, pussy-bows, pleats, culottes and big belts. The look is timeless, the hair feminine and classic, relying on products to keep the elegant shape in control and the finish glowing with perfection.

TIGI trends

Elegant Era

Words to use to show your fashion-cred…

Wet look
Brushed out waves
Bohemian frizz
Disheveled glamour
High voltage hair
Low ponytails
Elegant buns
Embellishments and accessories
Controlled partings
Soft waves

Be a fashion-insider and you will inspire and intrigue your clients, show your superior knowledge, enabling you to encourage your clients to update their look and experiment with their colour and of course you can advise an at-home regime to boost your retail sales and keep your clients looking great between salon visits.

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