Total Concept

TIGI Total Concept course in NYC

Lauren TIGI times

Total ConceptEncouraging an intimate class of hairdressers to challenge themselves creatively and technically was the aim of the recent TIGI Total Concept course at the NYC Academy. 

The three day course included creative cut and colouring, but most importantly linked to clothes styling and makeup to emphasise the total concept aspect of a look. It also touched on brand identity and personality and this led to the theme of the course: Hair + Music. “Music has always been an important source of influence and inspiration for our work,” says Thomas Osborn, US Creative Director and VP of education. “Focusing on the relationship between hair and music was the perfect starting point for the inspirational work we did with the students.”

The finale

The highlight of the Total Concept Course was a photo shoot with photographer Alex Barron-Hough. Both students and hairdressers worked on looks spanning different music genres over the past decades, from model Anika in full-on Studio 54 disco queen drama to Carl expressing Bowie-esque ‘gender neutral’ Glam-Rock, Elle as the ultimate cool 80s Debbie Harry clone and Hayden with her short under-cut expressing the futuristic ultimate graphic vibe.  Both the TIGI Creative Team and students created the looks for the photo shoot, which perfectly captured the moods through recent decades.

Total ConceptCredits

Hair: Thomas Osborn, Philip Downing, Joel Torres, Stephanie Lopez, Fatih Erbay, Kathrin Eissler, Sinan Bilgi, Kiki Cellar, Alexandros Isoglou, Nori Osuka, Melanie Dinkel, Photography: Alex Barron-Hough, Make-up : Julie Ayala, Fashion Styling: Renata Gar, Production Assistance: Matt Meneri, Sebastian Niespialowski.

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