TIGI convention

TIGI comes together at #WeAreOne European Convention

Lauren TIGI times

TIGI convention

Anthony Mascolo

The thing we love most about Anthony Mascolo is his absolute dedication to sharing everything he and his team creates with the rest of the TIGI family and beyond.  This summer he’s inviting TIGI partners from across Europe to join him in London for first #WeAreOne TIGI European Convention.

The big one

This unique event is a chance for salon teams to see TIGI Creative Team’s latest designer collection as well as their new Modern Classics Collection. There’s also an exciting opportunity to see Anthony and his team working on a live photo shoot. The packed two-day event aims to excite, inspire and motivate, empowering guests to progress their work and push their creativity. There’s also plenty of time to mingle, share ideas and give each other information and advice.

 “We understand hairdressers and their needs, developing products, techniques and services to elevate our craft and our professionalism,” says Anthony Mascolo “And we believe in creating excitement, setting trends and sharing what we do through our education, because at the end of the day we are hairdressers.” 

TIGI conventionThere’s more

Anthony Mascolo, TIGI Founder and International Artistic Director will be joined by Mark Bleatham, TIGI Global President and Tobias Kuetscher, TIGI European General Manager, to greet guests at the exclusive event, taking place in London on Sunday 7th and Monday 8th July at the Park Plaza, Westminster. 

And of course, no TIGI event could take place without a party and after the designer presentation and dinner on the Sunday evening, the event continues with a live band and DJ.

TIGI conventionDay two

The second day is dedicated to building your business through hairdressing education, with the latest ideas on retailing, social media management and marketing, plus the live photo shoot hosted by Anthony Mascolo.  The TIGI team will be on hand to talk about brands, education and TIGI’s new digital platform TIGI Fuse. US digital expert, Cynthia Baker, will also be there too. A former hairdresser herself, Cynthia has worked with Kylie Jenner and Cate Trotter, and is founder and head of Insider Trends – she’s an expert in retail, trends and technology.

Bringing together everything that is TIGI, the convention promises two days packed full of ideas to take back to the salon. For more information click HERE.

For more of the latest news from TIGI, click HERE.

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