Red Alert

rjhandley TIGI times

Red is back, a strong AW trend for both clothes and hair and this means the latest launch from TIGI is absolutely timely for those fashion-led classic clients. TIGI copyrightcolour’s new colour launch sees five, sultry red, copper and mahogany shades being added to the exciting anti-ageing range of rejuvenating permanent hair-colours: AGE DENIED.
“Our number one inspiration is a full-on red alert, which is a creative game changer. We’re working with rich tones of red and mahogany, moving into a diverse range of colours including, brick red, burgundy, bordeaux, suede red and orange lily. These bold tones translate well for the creative salon colourist and are sure to empower clients,” says Warren Boodaghians, TIGI Academy Global Technical Director, who believes the red evolution will play an important part in the customisation of colours for the all-important mature, fashion-led client group.


Convenient to use and providing 100% coverage on non-pigmented hair, AGE DENIED has been created to cater for the woman who wants to take control of her ageing with a fashionable sophistication, tons of attitude and absolute confidence. AGE DENIED Rejuvenating Complex
has been crafted with three anti-ageing ingredients known to combat the signs
of ageing hair, resulting in a shiny, multi- dimensional finish, recapturing the
hair’s vitality.
AGE DENIED: It isn’t about lying, it’s about denying.