Pure Innocence

rjhandley TIGI times

Mark Winstanley and his team at Molbys believe in using their own clients as the starting point to develop and push their own ideas forwards. Understanding developing fashion trends and looking how these can be translated to his market place is key to the development of new concepts and collections. Working with Bed Head Studio team, led by photographer and production manager, Mauro Carraro, Molbys have created their summer collection: Pure Innocence.

Mark says: “The inspiration behind The Pure Innocence Collection came from our current fascination with all things vintage. This feeling inspired the soft neutral rose tones we chose for our mood board. These are tones we have seen coming through in fashion for summer 2017, so it makes for an enticing overall story. We have also been inspired by the TIGI brands we work with, looking at the different types of looks that clients have which link to Bed Head, Catwalk and S Factor. Our collection focuses on looks to meet the needs of our clients and directs them to move their personal style forwards. The soft tones have been used to work new ideas into our colour work. Bed Head ColourTrip has allowed our colourists to be experimental creating soft pastel shades that have enticed our clients to try new colours for the summer season.”

Hair: Molbys Team, Cambridgeshire. Photos: Mauro Carraro. Make-up: Amy Barrington. Styling: Jiv D.